Suche

Wo soll gesucht werden?
Erweiterte Literatursuche

Ariadne Pfad:

Inhalt

Literaturnachweis - Detailanzeige

 
Autor/inn/enOsterman, Mark; Thirunarayanan, M.; Ferris, Elizabeth C.; Pabon, Lizette C.; Paul, Natalie; Berger, Rhonda
TitelMuseums and Twitter: An Exploratory Qualitative Study of How Museums Use Twitter for Audience Development and Engagement
QuelleIn: Journal of Educational Multimedia and Hypermedia, 21 (2012) 3, S. 241-255Infoseite zur Zeitschrift
PDF als Volltext Verfügbarkeit 
Spracheenglisch
Dokumenttypgedruckt; online; Zeitschriftenaufsatz
ISSN1055-8896
SchlagwörterForschungsbericht; Museums; Public Sector; Web 2.0 Technologies; Guides; Audiences; Audience Participation; Web Sites; Information Dissemination; Electronic Publishing; Handheld Devices; Exhibits; Computer Mediated Communication; Social Networks; Telecommunications; Interaction; Qualitative Research; Discovery Learning; District of Columbia
AbstractMuseums are competing with a vast variety of Internet-based information delivery sites to keep the public interested in their institutions. To keep pace Museums are increasingly turning to the use of Web 2.0 tools to draw in the public and maintain a standing as cultural and educational leaders. Several museums have started using Twitter. This research paper explores the different ways that the Hirshhorn Museum and Sculpture Garden and the Smithsonian National Air and Space Museum use Twitter to develop and engage audiences. In this six-month qualitative study, tweets used for audience development and engagement were codified. Analyzing Twitter data suggests that the two institutions use Twitter in a consistent manner concentrating on: linking resources, creatively engaging the public to utilize new social media tools, and attempting to create an active two-way form of communication. As social media becomes more pervasive and museums adopt it for audience development and engagement, careful understanding of the advantages and disadvantages of this media need to be considered. (Contains 4 figures.) (As Provided).
AnmerkungenAssociation for the Advancement of Computing in Education. P.O. Box 1545, Chesapeake, VA 23327. Tel: 757-366-5606; Fax: 703-997-8760; e-mail: info@aace.org; Web site: http://www.aace.org
BegutachtungPeer reviewed
Erfasst vonERIC (Education Resources Information Center), Washington, DC
Update2017/4/10
Literaturbeschaffung und Bestandsnachweise in Bibliotheken prüfen
 

Standortunabhängige Dienste
Bibliotheken, die die Zeitschrift "Journal of Educational Multimedia and Hypermedia" besitzen:
Link zur Zeitschriftendatenbank (ZDB)

Artikellieferdienst der deutschen Bibliotheken (subito):
Übernahme der Daten in das subito-Bestellformular

Tipps zum Auffinden elektronischer Volltexte im Video-Tutorial

Trefferlisten Einstellungen

Permalink als QR-Code

Permalink als QR-Code

Inhalt auf sozialen Plattformen teilen (nur vorhanden, wenn Javascript eingeschaltet ist)

Teile diese Seite: