Preferred Information Sources of High School Students for Community Colleges and Universities

Autor/inn/en	Goff, Brent; Patino, Vanessa; Jackson, Gary
Titel	Preferred Information Sources of High School Students for Community Colleges and Universities
Quelle	In: Community College Journal of Research and Practice, 28 (2004) 10, S. 795-803Infoseite zur Zeitschrift PDF als Volltext Link als defekt meldenVerfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	1066-8926
Schlagwörter	Forschungsbericht; Marketing; Information Sources; Community Colleges; High School Students; Racial Differences; College Choice; School Counselors; Surveys + Suchen Sie Ihr Suchwort? Information source; Informationsquelle; Community college; Community College; High school; High schools; Student; Students; Oberschule; Schüler; Schülerin; Studentin; Rassenunterschied; Studienortwahl; School counselor; Beratungslehrer; Pädagogischer Berater; Survey; Umfrage; Befragung
Abstract	To effectively communicate with potential students, it is important to utilize their preferred information sources. Survey data were gathered from 716 high school students who planned to attend college. There were communication source differences based on race and intent to attend two-year vs. four-year institutions. Important information sources for potential community college and university students include media, social normative, and direct sources. Recruiting and marketing strategies are discussed. (Author).
Anmerkungen	Customer Services for Taylor & Francis Group Journals, 325 Chestnut Street, Suite 800, Philadelphia, PA 19106. Tel: 800-354-1420 (Toll Free); Fax: 215-625-8914.
Begutachtung	Peer reviewed
Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2017/4/10