MerchMeNot: Applying Merchandising Concepts with Active Learning

Autor/inn/en	VanMeter, Rebecca A.; Vander Schee, Brian A.
Titel	MerchMeNot: Applying Merchandising Concepts with Active Learning
Quelle	In: Marketing Education Review, 31 (2021) 2, S. 111-118Infoseite zur Zeitschrift PDF als Volltext Verfügbarkeit
Zusatzinformation	ORCID (Vander Schee, Brian A.)
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	1052-8008
DOI	10.1080/10528008.2021.1871850
Schlagwörter	Forschungsbericht; Test; Fragebogen; Merchandising; Active Learning; Business Administration Education; Game Based Learning; Simulation; Teaching Methods; Instructional Effectiveness + Suchen Sie Ihr Suchwort? Direktvermarktung; Aktives Lernen; Simulation program; Simulationsprogramm; Teaching method; Lehrmethode; Unterrichtsmethode; Unterrichtserfolg
Abstract	Active learning engages students where they enjoy the learning process and gain a better understanding of course content. Active learning, such as an in-class game, can mitigate inattentive listening to material presented in a traditional lecture format. The Merch Game is an innovative, in-class retail simulation game that uses student collaboration and competition with a focus on merchandising concepts. The goal of the innovation is to raise awareness regarding concepts related to merchandising in the game. The innovation is outlined, and student written reflections provide the data to employ quantitative content analysis. Results demonstrate the in-class game met its learning objectives, namely, recognition, comprehension, and application of merchandising concepts. Application to other settings and future research opportunities are also discussed. (As Provided).
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Begutachtung	Peer reviewed
Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2024/1/01