The Effect of a College Pen Incentive on Survey Response Rate among Recent College Graduates

Autor/inn/en	Stange, Jonathan P.; Zyzanski, Stephen J.
Titel	The Effect of a College Pen Incentive on Survey Response Rate among Recent College Graduates
Quelle	In: Evaluation Review, 35 (2011) 1, S.93-99 (7 Seiten) PDF als Volltext Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	0193-841X
DOI	10.1177/0193841X11400707
Schlagwörter	College Graduates; Incentives; Graduate Surveys; Mail Surveys; Response Rates (Questionnaires) + Suchen Sie Ihr Suchwort? Hochschulabsolvent; Hochschulabsolventin; Anreiz; Erhebungsinstrument; Antwortkontrolle
Abstract	Incentives have shown a variable effect in improving survey response rates, but the effect of a pen from an organization to which the respondent has loyalty has not been studied. Recent college graduates were randomized to receive or not receive a college logo pen accompanying an initial survey mailing. Among 119 total respondents, there were no differences in response rate to the initial mailing, to a second mailing to nonrespondents who did not receive a pen in the initial mailing, or in total response rate. Investigators may save money by not including a pen incentive or may consider stronger incentives. (Contains 2 tables.) (As Provided).
Anmerkungen	SAGE Publications. 2455 Teller Road, Thousand Oaks, CA 91320. Tel: 800-818-7243; Tel: 805-499-9774; Fax: 800-583-2665; e-mail: journals@sagepub.com; Web site: http://sagepub.com
Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2017/4/10