Literaturnachweis - Detailanzeige
| Autor/inn/en | Bal, Anjali S.; Weidner, Kelly; Leeds, Christopher; Raaka, Brian |
|---|---|
| Titel | Getting Real about Suicide Prevention in the Classroom and Beyond: Using a Classroom Simulation to Create Communications for At-Risk Individuals |
| Quelle | In: Journal of Marketing Education, 38 (2016) 2, S.90-97 (8 Seiten)Infoseite zur Zeitschrift
PDF als Volltext |
| Sprache | englisch |
| Dokumenttyp | gedruckt; online; Zeitschriftenaufsatz |
| ISSN | 0273-4753 |
| DOI | 10.1177/0273475316652443 |
| Schlagwörter | Suicide; Prevention; Simulation; At Risk Persons; Marketing; Relevance (Education); Advertising; Qualitative Research; Recall (Psychology); Teaching Methods; Instructional Effectiveness; Undergraduate Students; Student Attitudes; Surveys; California |
| Abstract | Marketing faculties, as well as business schools in general, are placing increasing importance on finding ways to better tie theoretical concepts to real-world situations. In the article that follows, we describe a project wherein students were given an opportunity to apply core consumer behavior concepts to a simulated advertising project with the aim to prevent suicide. A post hoc qualitative survey was conducted, and a series of propositions were generated. We propose that students have high levels of recall when studying in a real-world simulation. Additionally, our findings suggested that when students use core concepts in real-world simulation projects, they are able to later apply those concepts in actual real-world situations. Finally, we propose that simulations are an effective way of teaching sensitive subject matter. (As Provided). |
| Anmerkungen | SAGE Publications. 2455 Teller Road, Thousand Oaks, CA 91320. Tel: 800-818-7243; Tel: 805-499-9774; Fax: 800-583-2665; e-mail: journals@sagepub.com; Web site: http://sagepub.com |
| Erfasst von | ERIC (Education Resources Information Center), Washington, DC |
| Update | 2020/1/01 |
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