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| Autor/in | Sallot, Lynne M. |
|---|---|
| Titel | Tolerance-Intolerance of Ambiguity and the Teaching of Public Relations: Investigating Effects of Individual Differences in the Classroom. |
| Quelle | (1992)
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| Sprache | englisch |
| Dokumenttyp | gedruckt; online; Monografie |
| Schlagwörter | Graue Literatur; Forschungsbericht; Ambiguity; Case Studies; Classroom Research; Higher Education; Individual Differences; Instructional Effectiveness; Public Relations; Student Attitudes; Surveys; Florida |
| Abstract | This paper explores how teachers of public relations can help students tolerate the many ambiguities inherent in public relations practice. The paper first reviews the literature regarding individual differences in communication, tolerance-intolerance of ambiguity, and individual differences in teaching. The paper then reports the findings of two exploratory studies conducted at a large state university in Florida that investigated the effects of tolerance-intolerance of ambiguity in the teaching of public relations, including the use of a client-based, case study technique to increase tolerance of ambiguity among students of public relations. The paper concludes that the goal of increasing tolerance of ambiguity in public relations, at least in the classroom, is possible. (Nine tables of data are included; a list of 68 references is attached.) (Author/RS) |
| Begutachtung | |
| Erfasst von | ERIC (Education Resources Information Center), Washington, DC |
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