Talk to me personally: Personalization of language style in computer-based learning.

Autor/inn/en	Reichelt, Maria; Kämmerer, Frauke; Niegemann, Helmut M.; Zander, Steffi
Titel	Talk to me personally: Personalization of language style in computer-based learning. Gefälligkeitsübersetzung: Sprich persönlich mit mir: Personalisierung des Sprachstils beim computergestützten Lernen.
Quelle	In: Computers in human behavior, (2014) 35, S. 199-210Infoseite zur Zeitschrift PDF als Volltext Link als defekt meldenVerfügbarkeit
Sprache	englisch
Dokumenttyp	online; Zeitschriftenaufsatz
ISSN	0747-5632
DOI	10.1016/j.chb.2014.03.005
Schlagwörter	Leistungsmotivation; Lernen; Lernmotivation; Wissenstransfer; Unterweisung; Computerunterstütztes Verfahren; Bachelor-Studiengang; Weiterbildung; Personalisierung; Student
Abstract	Studied if personalized computer-based learning material is associated with increased motivation and improved learning. A total sample of 128 college and continuing-education students studied either a personalized or formal version of a computer-based program. Following the task description, but before beginning the task, subjects were assessed with the Questionnaire on Current Motivation (QCM). Subjects were again asked about their motivational levels during learning and posttest. The think-aloud method was also used with five subjects to better understand how learners perceived the computer language style. Results showed that personalization resulted in increased motivation and retention, but no significant effect was found for transfer. Results are considered in line with prior findings indicating that personalization can positively influence learning. (ZPID).
Erfasst von	Leibniz-Institut für Psychologie, Trier
Update	2026/3