Mind your Ps and Qs! How polite instructions affect learning with multimedia.

Autor/inn/en	Schneider, Sascha; Nebel, Steve; Pradel, Simon; Rey, Günter Daniel
Titel	Mind your Ps and Qs! How polite instructions affect learning with multimedia. Gefälligkeitsübersetzung: Achte auf Höflichkeit! Wie höfliche Anweisungen das multimediale Lernen beeinflussen.
Quelle	In: Computers in human behavior, (2015) 51, S. 546-555Infoseite zur Zeitschrift PDF als Volltext Link als defekt meldenVerfügbarkeit
Sprache	englisch
Dokumenttyp	online; Zeitschriftenaufsatz
ISSN	0747-5632
DOI	10.1016/j.chb.2015.05.025
Schlagwörter	Attribution; Reiz; Soziale Norm; Multimedia; Lernen; Lernumgebung; Unterweisung; Computerunterstütztes Verfahren
Abstract	Studied the role of politeness as embedded in instructions of a multimedia leaning environment on retention and transfer performance. 120 secondary school students (aged 16-24 years) learned about attribution theories while clicking through a series of web pages. An experimental group received polite instructions on how to use the learning tool, while a control group received merely direct instructions. The 2 x 2 factorial design of the study further differentiated between an auditory vs an on-screen presentation of polite/direct instructions. The results showed that polite instructions had a significant positive impact on retention and transfer performance. Students who received polite instructions also reported significantly greater interest, probability of success, and learning assistance, while simultaneously displaying lower scores on directness, restriction of freedom, extraneous cognitive load, and mental effort. These effects were robust irrespective of the modality in which polite instructions were conveyed. Implications for multimedia learning programs are considered. (ZPID).
Erfasst von	Leibniz-Institut für Psychologie, Trier
Update	2026/3