Do Words Matter? The Impact of Communal and Agentic Language on Women"s Application to Job Opportunities.

Autor/inn/en	Batz-Barbarich, Cassondra; Strah, Nicole; Ahmed, Farhan Masud
Titel	Do Words Matter? The Impact of Communal and Agentic Language on Women"s Application to Job Opportunities.
Quelle	In: Journal of personnel psychology, 24 (2025) 3, S. 135-147 PDF als Volltext Link als defekt meldenVerfügbarkeit
Sprache	englisch
Dokumenttyp	online; Zeitschriftenaufsatz
ISSN	2190-5150
DOI	10.1027/1866-5888/a000364
Schlagwörter	Stereotyp; Frau; Sprache; Stellenanzeige; Bewerbungsverhalten; Männerberuf; Jobbörse; Universität; Hochschule; Auswirkung; Geschlechtsspezifik; USA
Abstract	Communal and agentic goal affordances predict women's perceived fit in and pursuit of work environments. However, an organization's ability to influence women's perceptions and pursuit of roles via language signals in job advertisements is unclear. This field study examines the impact of communal (vs. agentic) language in job advertisements (N = 330 ads; 242 organizations) on attitudes and behaviors of actual job seekers. Results indicate that some agentic and communal cues influence behavior such that the former leads to a smaller proportion of female applicants, whereas the latter leads to a greater proportion. However, results became nonsignificant after controlling for industry gender representation. Our results explore the utility of experimentally explored interventions to determine their influence on real applicants" behaviors." The study refers to the period 2019-2020 (Author's abstract, IAB-Doku, © 2025 Hogrefe Verlag).
Erfasst von	Institut für Arbeitsmarkt- und Berufsforschung, Nürnberg
Update	2025/4