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| Autor/in | Macdonald, Ginger Phillips |
|---|---|
| Titel | Theorizing university identity development. Multiple perspectives and common goals. |
| Quelle | In: Higher education, 65 (2013) 2, S. 153-166Infoseite zur Zeitschrift
PDF als Volltext |
| Sprache | englisch |
| Dokumenttyp | online; gedruckt; Zeitschriftenaufsatz |
| ISSN | 0018-1560; 1573-174X |
| DOI | 10.1007/s10734-012-9526-3 |
| Schlagwörter | Gegenwart; Hochschulmarketing; Hochschule; Aufgabe; Idee |
| Abstract | Universities articulate their identities during moments of organizational change. The process of development of university identity is herein explored from multiple theoretical strands: (a) industrial/organizational psychology, (b) human development/social psychology, (c) marketing, and (d) postmodern sociological. This article provides an analysis of historic and emergent theories of identity development, suggesting commonalities such as: people seek positive self-identification with their universities; people use comparative like me versus not like me strategies; a view toward history and legacy is common, but need to be balanced by a view that identity is evolutionary, complex, and mutable. A case example of complex identity challenges for branch campuses is presented. (HRK / Abstract übernommen). |
| Erfasst von | Hochschulrektorenkonferenz, Bonn |
| Update | 2013/3 |
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