Hail to Thee, Our Alma Mater: Alumni Role Identity and the Relationship to Institutional Support Behaviors

Autor/in	McDearmon, J. Travis
Titel	Hail to Thee, Our Alma Mater: Alumni Role Identity and the Relationship to Institutional Support Behaviors
Quelle	In: Research in Higher Education, 54 (2013) 3, S.283-302 (20 Seiten)Infoseite zur Zeitschrift PDF als Volltext Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	0361-0365
DOI	10.1007/s11162-012-9271-6
Schlagwörter	Colleges; Alumni; Alumni Associations; Graduation; Research Universities; Online Surveys; Private Financial Support; Identification (Psychology); Role + Suchen Sie Ihr Suchwort? College; Hochschule; Fachhochschule; Absolventenbetreuung; Abschluss; Graduierung; Forschungseinrichtung; Private Investition; Rollen
Abstract	With the decline in state and federal support for higher education continuing to plague colleges and universities across the U.S., many institutions are looking to increase the levels of support annually received from alumni and other constituencies. Research on alumni relations in American colleges and universities has historically focused on different factors related to charitable giving. Although this study has resulted in some valuable information for institutions to use for alumni involvement purposes, most of the research has not been able to produce a meaningful look into how alumni identify with their college or university after graduation. The purpose of this study is to assess how college and university alumni view their role with these institutions after graduation and how that perception relates to behaviors of support. An online survey was constructed to assess three dimensions of alumni role identity based upon previous research on the identification process of blood donation. This study took place through the alumni association at a large, public research university in the Midwest and found that those who displayed increased alumni role identity were more likely to support the university through joining the alumni association, attending university sponsored events and charitable giving. This study breaks ground for a new method of measuring the role of alumni within colleges and universities in efforts to increase support and ease the financial pressures of today's institutions. (As Provided).
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Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2017/4/10