Come on Higher Ed...Get with the Programme! A Study of Market Orientation in International Student Recruitment

Autor/inn/en	Ross, Mitchell; Grace, Debra; Shao, Wei
Titel	Come on Higher Ed...Get with the Programme! A Study of Market Orientation in International Student Recruitment
Quelle	In: Educational Review, 65 (2013) 2, S.219-240 (22 Seiten)Infoseite zur Zeitschrift PDF als Volltext Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	0013-1911
DOI	10.1080/00131911.2012.659656
Schlagwörter	Student Recruitment; Foreign Countries; Foreign Students; Online Surveys; Educational Practices; Educational Strategies; Commercialization; Foreign Student Advisers; Institutional Characteristics; Enrollment Management; Public Policy; Student Mobility; Orientation; Australia + Suchen Sie Ihr Suchwort? Ausland; Bildungspraxis; Lehrstrategie; Ausländerbeauftragter; Öffentliche Ordnung; Student; Students; Mobility; Schüler; Schülerin; Studentin; Mobilität; Orientierung; Australien
Abstract	This paper investigates higher education (HE) student recruitment practices from the standpoint of market orientation. By adopting the well-established market orientation framework of Narver and Slater [1990, The effect of a market orientation on a business profitability. "Journal of Marketing" 54, no. 4: 20-35], we examine the extent to which individual market orientation components are reflected in the strategies adopted by international student recruitment (ISR) departments in Australian HE institutions and how these, in turn, influence ISR performance. The analysis of data collected from ISR practitioners, via online survey, suggests a number of important theoretical and practical implications and strong recommendations for further research in this area. (Contains 4 tables, 1 figure, and 1 note.) (As Provided).
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Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2017/4/10