Social Networking Media: An Approach for the Teaching of International Business

Autor/inn/en	Barczyk, Casimir C.; Duncan, Doris G.
Titel	Social Networking Media: An Approach for the Teaching of International Business
Quelle	In: Journal of Teaching in International Business, 23 (2012) 2, S.98-122 (25 Seiten)Infoseite zur Zeitschrift PDF als Volltext Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	0897-5930
DOI	10.1080/08975930.2012.718703
Schlagwörter	Educational Environment; Internet; International Trade; Data Analysis; Social Networks; Web 2.0 Technologies; Teaching Methods; Business Education; Human Resources; Labor Force Development; Corporations; Case Studies + Suchen Sie Ihr Suchwort? Lernumgebung; Pädagogische Umwelt; Schulumwelt; Trade; International relations; Handel; Internationale Beziehungen; Auswertung; Social network; Soziales Netzwerk; Teaching method; Lehrmethode; Unterrichtsmethode; Wirtschaftserziehung; Wirtschaftspädagogik; Humankapital; Arbeitskräftebestand; Unternehmen; Case study; Fallstudie; Case Study
Abstract	Internet technology and Web 2.0 applications have enabled social networking media to expand in ways that link people globally. By fostering communication, social networks hold immense potential for the enhancement of teaching, especially in the business arena. This article defines social networking and provides a framework for understanding the six categories of social media. It also describes specific applications of social media for the academic environment. It underscores the notion that learning business at the university level is not solely an instructor-led, one-way form of communication, but a student-led, two-way dialogue. An application of social media to an international business course is described. International trade, culture, and global HR management are selected topics that are enhanced by usage of social media. A mini-case study outlining how social media was incorporated into a course is furnished. Assessment data reveal that social media enhances student learning, satisfaction, and sense of connectedness. In its conclusion, the article argues that creatively applying social networking enables international companies, regions, and nations to achieve shared prosperity--thus reaping the benefits of sustained financial growth. (Contains 1 table and 1 figure.) (As Provided).
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Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2017/4/10