Literaturnachweis - Detailanzeige
| Autor/inn/en | Weible, Rick; McClure, Rex |
|---|---|
| Titel | An Exploration of the Benefits of Student Internships to Marketing Departments |
| Quelle | In: Marketing Education Review, 21 (2011) 3, S.229-240 (12 Seiten)Infoseite zur Zeitschrift
PDF als Volltext |
| Sprache | englisch |
| Dokumenttyp | gedruckt; online; Zeitschriftenaufsatz |
| ISSN | 1052-8008 |
| DOI | 10.2753/MER1052-8008210303 |
| Schlagwörter | Student Attitudes; Internship Programs; Marketing; Deans; Enrollment Rate; Reputation; Discussion (Teaching Technique); Educational Benefits; Education Work Relationship; Employment Opportunities; Employment Potential; Program Effectiveness; Participant Satisfaction; Program Attitudes; Teacher Attitudes; Administrator Attitudes; Program Evaluation; Business Administration Education; Department Heads |
| Abstract | Numerous studies have assessed the benefits that students and employers gain from participating in and supporting internship programs. Assessment of the benefits that marketing departments receive from supporting internship programs has largely been neglected. This study aims to address this gap by examining the responses of 180 colleges of business deans, associate deans, and faculty members. The results suggest that marketing departments reap certain benefits from internship programs, including improved classroom discussions, increased enrollment, and enhanced department reputation. Also, this study assesses instructor's perceptions of students' benefits, suggesting that student interns are hired sooner by the best organizations into better positions with higher salaries relative to students without internships. (Contains 1 table and 6 figures.) (As Provided). |
| Anmerkungen | M.E. Sharpe Inc. 80 Business Park Drive, Armonk, NY 10504. Tel: 800-541-6563; Tel: 914-273-1800; Fax: 914-273-2106; e-mail: info@mesharpe.com; Web site: http://www.mesharpe.com |
| Erfasst von | ERIC (Education Resources Information Center), Washington, DC |
| Update | 2017/4/10 |
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