Matchmaking in Marketing Class: Using Fisher's Personality Profiling to Form Student Teams

Autor/inn/en	Hutto, Alexandra; Black, Gregory S.; Frontczak, Nancy T.
Titel	Matchmaking in Marketing Class: Using Fisher's Personality Profiling to Form Student Teams
Quelle	In: Marketing Education Review, 21 (2011) 1, S.43-48 (6 Seiten)Infoseite zur Zeitschrift PDF als Volltext Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	1052-8008
DOI	10.2753/MER1052-8008210106
Schlagwörter	Teamwork; Majors (Students); Personality Traits; Marketing; Grouping (Instructional Purposes); Group Dynamics; Comparative Analysis; Innovation; Undergraduate Students + Suchen Sie Ihr Suchwort? Individual characteristics; Personality characteristic; Persönlichkeitsmerkmal; Grouping; Gruppenbildung; Gruppendynamik
Abstract	Each term, instructors are dealt a hand when presented with a surprise buffet of personalities from which to form teams. We need to make the best of it. While the benefits of team projects in marketing classes are well documented, they are not without pitfalls. A primary issue with student teams relates to the method of team formation, which often leads to many problems within student groups. We suggest a simple and innovative application of personality profiling to assist in forming student teams. Results comparing student teams formed using this technique with teams formed without using this technique look promising. (Contains 1 table.) (As Provided).
Anmerkungen	M.E. Sharpe Inc. 80 Business Park Drive, Armonk, NY 10504. Tel: 800-541-6563; Tel: 914-273-1800; Fax: 914-273-2106; e-mail: info@mesharpe.com; Web site: http://www.mesharpe.com
Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2017/4/10