An Innovative Excel Application to Improve Exam Reliability in Marketing Courses

Autor/inn/en	Keller, Christopher M.; Kros, John F.
Titel	An Innovative Excel Application to Improve Exam Reliability in Marketing Courses
Quelle	In: Marketing Education Review, 21 (2011) 1, S.21-27 (7 Seiten)Infoseite zur Zeitschrift PDF als Volltext Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	1052-8008
DOI	10.2753/MER1052-8008210103
Schlagwörter	Test Validity; Marketing; Test Reliability; Multiple Choice Tests; Test Items; Student Evaluation; Business Administration Education; College Instruction; Test Theory; Test Bias; Spreadsheets; Decision Support Systems; Computer Uses in Education; Surveys; Statistical Analysis + Suchen Sie Ihr Suchwort? Testvalidität; Testreliabilität; Multiple choice examinations; Multiple-choice tests, Multiple-choice examinations; Multiple-Choice-Verfahren; Test content; Testaufgabe; Schulnote; Studentische Bewertung; Hochschullehre; Testtheorie; Testkritik; Spread sheet; Spredsheets; Spreadsheet; Tabellenkalkulation; Entscheidungshilfe; Computernutzung; Survey; Umfrage; Befragung; Statistische Analyse
Abstract	Measures of survey reliability are commonly addressed in marketing courses. One statistic of reliability is "Cronbach's alpha." This paper presents an application of survey reliability as a reflexive application of multiple-choice exam validation. The application provides an interactive decision support system that incorporates survey item accuracy and item discrimination. The application both illustrates a theory of survey reliability and simultaneously can be used to practically improve marketing teaching. The application is implemented in Excel without macros and is freely available for download. (Contains 3 figures.) (As Provided).
Anmerkungen	M.E. Sharpe Inc. 80 Business Park Drive, Armonk, NY 10504. Tel: 800-541-6563; Tel: 914-273-1800; Fax: 914-273-2106; e-mail: info@mesharpe.com; Web site: http://www.mesharpe.com
Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2017/4/10