Evaluating MyPlate: An Expanded Framework Using Traditional and Nontraditional Metrics for Assessing Health Communication Campaigns

Autor/inn/en	Levine, Elyse; Abbatangelo-Gray, Jodie; Mobley, Amy R.; McLaughlin, Grant R.; Herzog, Jill
Titel	Evaluating MyPlate: An Expanded Framework Using Traditional and Nontraditional Metrics for Assessing Health Communication Campaigns
Quelle	In: Journal of Nutrition Education and Behavior, 44 (2012) 4, (11 Seiten)Infoseite zur Zeitschrift PDF als Volltext Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	1499-4046
DOI	10.1016/j.jneb.2012.05.011
Schlagwörter	Outcome Measures; Measurement Techniques; Evaluation Methods; Dietetics; Communication Strategies; Nutrition; Nutrition Instruction; Health Promotion; Eating Habits; Behavior Change; Behavior Standards; Social Behavior; Program Evaluation; Program Effectiveness; Guidelines; Health Education; Public Health; Health Behavior + Suchen Sie Ihr Suchwort? Messtechnik; Ernährungslehre; Kommunikationsstrategie; Ernährung; Nutrition education; Ernährungserziehung; Gesundheitsfürsorge; Gesundheitshilfe; Reihenuntersuchung; Ernährungsgewohnheit; Essgewohnheit; Social behaviour; Soziales Verhalten; Programme evaluation; Programmevaluation; Richtlinien; Gesundheitsaufklärung; Gesundheitsbildung; Gesundheitserziehung; Gesundheitswesen; Health behaviour; Gesundheitsverhalten
Abstract	MyPlate, the icon and multimodal communication plan developed for the 2010 Dietary Guidelines for Americans (DGA), provides an opportunity to consider new approaches to evaluating the effectiveness of communication initiatives. A review of indicators used in assessments for previous DGA communication initiatives finds gaps in accounting for important intermediate and long-term outcomes. This evaluation framework for the MyPlate Communications Initiative builds on well-known and underused models and theories to propose a wide breadth of observations, outputs, and outcomes that can contribute to a fuller assessment of effectiveness. Two areas are suggested to focus evaluation efforts in order to advance understanding of the effectiveness of the MyPlate Communications Initiative: understanding the extent to which messages and products from the initiative are associated with positive changes in social norms toward the desired behaviors, and strategies to increase the effectiveness of communications about DGA in vulnerable populations. (Contains 1 figure and 2 tables.) (As Provided).
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Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2017/4/10