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Autor/inn/enChong, Yit Sean; Ahmed, Pervaiz K.
TitelAn Empirical Investigation of Students' Motivational Impact upon University Service Quality Perception: A Self-Determination Perspective
QuelleIn: Quality in Higher Education, 18 (2012) 1, S.35-57 (23 Seiten)Infoseite zur Zeitschrift
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Spracheenglisch
Dokumenttypgedruckt; online; Zeitschriftenaufsatz
ISSN1353-8322
DOI10.1080/13538322.2012.667261
SchlagwörterUndergraduate Students; Higher Education; Cognitive Style; Outreach Programs; Program Effectiveness; Foreign Countries; Questionnaires; Student Motivation; Student Educational Objectives; Achievement Need; Business Education; Educational Quality; Participant Satisfaction; Structural Equation Models; Investigations; Student Attitudes; Aptitude Treatment Interaction; Delivery Systems; Malaysia
AbstractBased on Deci and Ryan's self-determination theory, this study examines the impact of an individual's motivation in pursuing higher education towards university service quality perception, with the individual's learning style posited as the moderator of the proposed relationship. The consequent effects upon satisfaction and behavioural intentions are also assessed. From a large-scale questionnaire survey with a sample of 1919 business undergraduate students in Malaysia, this study found that those who are more self determined to participate in higher education tend to have a more favourable university service quality perception, which then leads to a greater level of satisfaction and student loyalty. The moderating effect of learning style was also found in the interaction between a student's motivation to participate in higher education and university service quality evaluation. The implication of this study underscores the complexity of the service quality construct as well as the effect of motivational differences and learning style upon university service quality evaluation. (Contains 7 tables and 3 figures.) (As Provided).
AnmerkungenRoutledge. Available from: Taylor & Francis, Ltd. 325 Chestnut Street Suite 800, Philadelphia, PA 19106. Tel: 800-354-1420; Fax: 215-625-2940; Web site: http://www.tandf.co.uk/journals
Erfasst vonERIC (Education Resources Information Center), Washington, DC
Update2017/4/10
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