Can Lottery Incentives Boost Web Survey Response Rates? Findings from Four Experiments

Autor/inn/en	Laguilles, Jerold S.; Williams, Elizabeth A.; Saunders, Daniel B.
Titel	Can Lottery Incentives Boost Web Survey Response Rates? Findings from Four Experiments
Quelle	In: Research in Higher Education, 52 (2011) 5, S.537-553 (17 Seiten)Infoseite zur Zeitschrift PDF als Volltext Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	0361-0365
DOI	10.1007/s11162-010-9203-2
Schlagwörter	Higher Education; Student Surveys; Mail Surveys; Response Rates (Questionnaires); Internet; Experiments; Incentives; College Students; Gender Differences; Computer Assisted Testing + Suchen Sie Ihr Suchwort? Hochschulbildung; Hochschulsystem; Hochschulwesen; Schülerbefragung; Erhebungsinstrument; Antwortkontrolle; Erprobung; Anreiz; Collegestudent; Geschlechterkonflikt
Abstract	Institutions of higher education rely on student surveys for a number of purposes, including planning, assessment, and research. Web surveys are especially prevalent given their ease of use and low-cost; yet, obtaining a high response rate is a challenge. Although researchers have investigated the use of incentives in traditional mail surveys, studies investigating the impact of lottery incentives on web survey response rates are limited. In this study, four separate web survey experiments were conducted to measure the effectiveness of lottery-based incentives in a college student population in the United States. Findings reveal that the lottery incentives not only positively impacted response rates but also exerted differential effects by gender. The results have practical implications for higher education researchers who conduct web surveys of college students. (As Provided).
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Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2017/4/10