Characteristics of Food Industry Web Sites and "Advergames" Targeting Children

Autor/inn/en	Culp, Jennifer; Bell, Robert A.; Cassady, Diana
Titel	Characteristics of Food Industry Web Sites and "Advergames" Targeting Children
Quelle	In: Journal of Nutrition Education and Behavior, 42 (2010) 3, S.197-201 (5 Seiten)Infoseite zur Zeitschrift PDF als Volltext Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	1499-4046
DOI	10.1016/j.jneb.2009.07.008
Schlagwörter	Web Sites; Television Commercials; Industry; Cartoons; Content Analysis; Internet; Food; Advertising; Children; Games; Mass Media Effects + Suchen Sie Ihr Suchwort? Web-Design; Industrie; Zeichentrickfilm; Inhaltsanalyse; Lebensmittel; Werbung; Child; Kind; Kinder; Game; Spiel; Spiele
Abstract	Objective: To assess the content of food industry Web sites targeting children by describing strategies used to prolong their visits and foster brand loyalty; and to document health-promoting messages on these Web sites. Design: A content analysis was conducted of Web sites advertised on 2 children's networks, Cartoon Network and Nickelodeon. A total of 290 Web pages and 247 unique games on 19 Internet sites were examined. Results: Games, found on 81% of Web sites, were the most predominant promotion strategy used. All games had at least 1 brand identifier, with logos being most frequently used. On average Web sites contained 1 "healthful" message for every 45 exposures to brand identifiers. Conclusions and Implications: Food companies use Web sites to extend their television advertising to promote brand loyalty among children. These sites almost exclusively promoted food items high in sugar and fat. Health professionals need to monitor food industry marketing practices used in "new media." (As Provided).
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Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2017/4/10