Commercial Breaks: An Overview of Corporate Opportunities for Commercializing Education in US and English Schools

Autor/in	Wilkinson, Gary
Titel	Commercial Breaks: An Overview of Corporate Opportunities for Commercializing Education in US and English Schools
Quelle	In: London Review of Education, 4 (2006) 3, S.253-269 (17 Seiten)Infoseite zur Zeitschrift PDF als Volltext Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	1474-8460
Schlagwörter	Stellungnahme; Marketing; Integrity; Role of Education; Values; Corporations; Child Welfare; Student Welfare; Economics; Foreign Countries; Educational Policy; School Business Relationship; School Administration; Free Enterprise System; Privatization; Educational Environment; Educational History; Educational Principles; Politics of Education; Propaganda; United Kingdom; United States + Suchen Sie Ihr Suchwort? Integrität; Bildungsauftrag; Wertbegriff; Unternehmen; Kindeswohl; Studentenseelsorge; Volkswirtschaftslehre; Ausland; Politics of education; Bildungspolitik; Freie Wirtschaft; Privatisation; Privatisierung; Lernumgebung; Pädagogische Umwelt; Schulumwelt; History of education; Bildungsgeschichte; Bildungsprinzip; Educational policy; Großbritannien; USA
Abstract	This article outlines how the commercialization of structures and management in education risks accelerating the intensification of corporate marketing in schools. It is argued that marketing promotes materialistic values which are harmful to children and US and UK examples are offered to demonstrate how companies seek to use schools as brand-building sites. The article argues that these activities pose a threat to children and to the integrity and purposes of education. (As Provided).
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Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2017/4/10