Inside-Out: Using the Marketing Classroom to Mirror Diversity and Inclusion of the Marketplace

Autor/inn/en	Ferreira, Caitlin; Robertson, Jeandri; Reyneke, Mignon; Pitt, Leyland
Titel	Inside-Out: Using the Marketing Classroom to Mirror Diversity and Inclusion of the Marketplace
Quelle	In: Marketing Education Review, 33 (2023) 1, S.7-21 (15 Seiten)Infoseite zur Zeitschrift PDF als Volltext Verfügbarkeit
Zusatzinformation	ORCID (Ferreira, Caitlin) ORCID (Robertson, Jeandri) ORCID (Reyneke, Mignon) ORCID (Pitt, Leyland)
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	1052-8008
DOI	10.1080/10528008.2022.2139624
Schlagwörter	Marketing; Business Administration Education; Diversity; Inclusion; Experiential Learning; Foreign Countries; College Faculty; Teacher Attitudes; South Africa; Sweden + Suchen Sie Ihr Suchwort? Inklusion; Experiental learning; Erfahrungsorientiertes Lernen; Ausland; Fakultät; Lehrerverhalten; Südafrika; Süd-Afrika; Republik Südafrika; Südafrikanische Republik; Schweden
Abstract	Today's students will work in an increasingly diverse environment which requires the ability to understand and connect with consumers from different social groups and cultures. The expectations placed on marketing practitioners to connect with a multiplicity of consumers requires a nuanced understanding of the different lifestyles, lived experiences and values of consumers. Exposing students to societal diversity and inclusive practices in their marketing curricula helps to inform their marketing practice in industry. Using an exploratory approach, through semi-structured expert interviews with marketing educators, two overarching themes emerged as crucial sources of inclusion in marketing education, namely pedagogical considerations and curriculum design considerations. This research proposes the Inside-Out framework as a guideline for marketing educators to foster inclusive teaching practices through the lens of the Experiential Learning Theory. Several recommendations for future research are presented, including the development of a teaching resource, an objective assessment of curriculum design and the continued examination of inclusive teaching practices within marketing education. (As Provided).
Anmerkungen	Routledge. Available from: Taylor & Francis, Ltd. 530 Walnut Street Suite 850, Philadelphia, PA 19106. Tel: 800-354-1420; Tel: 215-625-8900; Fax: 215-207-0050; Web site: http://www.tandf.co.uk/journals
Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2024/1/01