Only One Way to Be a World-Class University? Comparative Analysis on the Texts and Visual Images on Websites of Universities in China and South Korea

Autor/inn/en	Bae, Sohyeon; Grimm, Adam T.; Kim, Dongbin
Titel	Only One Way to Be a World-Class University? Comparative Analysis on the Texts and Visual Images on Websites of Universities in China and South Korea
Quelle	In: Asia Pacific Journal of Education, 43 (2023) 1, S.144-159 (16 Seiten)Infoseite zur Zeitschrift PDF als Volltext Verfügbarkeit
Zusatzinformation	ORCID (Kim, Dongbin)
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	0218-8791
DOI	10.1080/02188791.2021.1904832
Schlagwörter	Web Sites; Universities; Foreign Countries; Reputation; Visual Aids; Content Analysis; Global Approach; Language Usage; Marketing; Asian Culture; China; South Korea + Suchen Sie Ihr Suchwort? Web-Design; University; Universität; Ausland; Anschauungsmaterial; Inhaltsanalyse; Globales Denken; Sprachgebrauch; Korea; Republik
Abstract	With the ubiquity of the internet in every domain of life, university websites are considered an effective tool to create institutional image and communicate with internal and external constituents. Focusing on websites of four universities in China and South Korea who seek to become World-class universities, this study examined how these universities portray themselves using texts and visual images on their websites. Utilizing Fairclough's three-dimensional critical discourse analysis, we found that all universities similarly used texts presenting their world-class status, and pictures showing their international engagement and research accomplishments. In spite of the different institutional and national settings and languages used (national versus English-language websites), little differences in the texts and visual images were found. Implications for the current discussion on WCUs and future research are elaborated. (As Provided).
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Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2024/1/01