Perceived COVID-19 Vaccine Attributes Associated with Early Adoption among Adults in Rural Indiana

Autor/inn/en	Hunter-Mullis, Kristina; Macy, Jonathan T.; Greene, Alison; Simon, Kosali
Titel	Perceived COVID-19 Vaccine Attributes Associated with Early Adoption among Adults in Rural Indiana
Quelle	In: Health Education Research, 37 (2022) 6, S.466-475 (10 Seiten)Infoseite zur Zeitschrift PDF als Volltext Verfügbarkeit
Zusatzinformation	ORCID (Hunter-Mullis, Kristina)
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	0268-1153
DOI	10.1093/her/cyac029
Schlagwörter	Rural Areas; Immunization Programs; COVID-19; Pandemics; Online Surveys; Futures (of Society); Social Media; Correlation; Attribution Theory; Health Behavior; Safety; Health Education; Social Values; Indiana + Suchen Sie Ihr Suchwort? Rural area; Ländlicher Raum; Immunisierung; Future; Society; Zukunft; Soziale Medien; Korrelation; Health behaviour; Gesundheitsverhalten; Sicherheit; Gesundheitsaufklärung; Gesundheitsbildung; Gesundheitserziehung; Sozialer Wert
Abstract	2019 Novel coronavirus (COVID-19) vaccination rates in the United States have plateaued in specific populations, including rural areas. To improve COVID-19 vaccination rates and to encourage early vaccine uptake in future pandemics, this study aimed to examine vaccine attributes associated with early adoption. Data are from an anonymous online survey of adults using targeted Facebook pages of rural southern Indiana towns in January and February 2021 (n = 286). The diffusion of innovation theory states that the rate of adoption of a product in a specific population is explained by five perceived attributes: relative advantage, compatibility, observability, complexity and trialability. Binary logistic regression analyses were used to examine the association of Diffusion of Innovation theory attributes of the COVID-19 vaccine on early adoption. Results indicated that trialability [odds ratio (OR) = 3.307; 95% confidence interval (CI) = 1.964-5.571; P < 0.001], relative advantage (OR = 2.890; 95% CI = 1.789-4.667; P < 0.001) and compatibility (OR = 2.606; 95% CI = 1.476-4.601; P < 0.001) showed significant independent associations with early adoption. Furthermore, age and political ideology were significant moderators of complexity and relative advantage, respectfully. Health education strategies for early vaccine uptake should focus on building trust in vaccine safety, increasing short-term benefits of vaccination and promoting relatability to personal values. (As Provided).
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Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2024/1/01