Objection Practice Using a Live Appointment-Setting Call with Professionals

Autor/in	Cummins, Shannon
Titel	Objection Practice Using a Live Appointment-Setting Call with Professionals
Quelle	In: Marketing Education Review, 32 (2022) 2, S.136-142 (7 Seiten)Infoseite zur Zeitschrift PDF als Volltext Verfügbarkeit
Zusatzinformation	ORCID (Cummins, Shannon)
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	1052-8008
DOI	10.1080/10528008.2021.2013118
Schlagwörter	College Students; Assignments; Role Playing; Resistance (Psychology); Consumer Education; Scheduling; Telecommunications; Salesmanship; Interpersonal Communication; Responses; Consumer Economics + Suchen Sie Ihr Suchwort? Collegestudent; Assignment; Auftrag; Zuweisung; Rollenspiel; Resistenz; Konsumerziehung; Disposition; Telekommunikationstechnik; Interpersonale Kommunikation; Konsumökonomie
Abstract	Getting students comfortable with responding to customer objections is a challenge. This assignment introduces students to objection response using a live role-play conducted with professionals over the phone. The project typically takes 3 weeks to complete and is an excellent way to deliver value to professional partners or involve alumni in a time-efficient and location neutral manner. The project works equally well in-person or online. Results show that students participating in the live role-play call have higher actual and perceived learning regarding objection response techniques. Additionally, students who participate are more likely to receive a job or internship offer due to the networking embedded in the activity. (As Provided).
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Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2024/1/01