A Team-Teaching Approach to Advertising Campaigns Capstone Course

Autor/inn/en	Fernandes, Juliana; Lu, Lincoln; Nunez, Sarai
Titel	A Team-Teaching Approach to Advertising Campaigns Capstone Course
Quelle	In: Journal of Advertising Education, 26 (2022) 1, S.47-63 (17 Seiten)Infoseite zur Zeitschrift PDF als Volltext Verfügbarkeit
Zusatzinformation	ORCID (Fernandes, Juliana)
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	1098-0482
DOI	10.1177/10980482211072296
Schlagwörter	Team Teaching; Business Administration Education; Advertising; Capstone Experiences; Undergraduate Students; Student Attitudes; Student Empowerment; Student Motivation; Florida + Suchen Sie Ihr Suchwort? Teamteaching; Werbung; Schülerverhalten; Studienberechtigung; Schulische Motivation
Abstract	Undergraduate advertising campaigns courses are known for their integration of knowledge, application of different skills, and group work. This capstone class partners with a real-world client and may be considered the last professional experience in an educational setting before students graduate. Using a multi-methods approach, this study describes a team-teaching method developed by advertising campaigns instructors at a mid-size private university in Florida, gauges students' perceptions on several learning dimensions, and maps out how this course is taught in American universities. (As Provided).
Anmerkungen	SAGE Publications. 2455 Teller Road, Thousand Oaks, CA 91320. Tel: 800-818-7243; Tel: 805-499-9774; Fax: 800-583-2665; e-mail: journals@sagepub.com; Web site: http://sagepub.com
Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2024/1/01