Teaching about the Evolving Agency Relationships between Project Managers, Creative and Account Service

Autor/inn/en	Blakeman, Robyn; Taylor, Maureen
Titel	Teaching about the Evolving Agency Relationships between Project Managers, Creative and Account Service
Quelle	In: Journal of Advertising Education, 26 (2022) 1, S.19-34 (16 Seiten)Infoseite zur Zeitschrift PDF als Volltext Verfügbarkeit
Zusatzinformation	ORCID (Blakeman, Robyn)
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	1098-0482
DOI	10.1177/10980482211072295
Schlagwörter	Advertising; Interprofessional Relationship; Program Administration; Managerial Occupations; Administrator Role; Undergraduate Study; Job Skills; Occupational Information; College Curriculum + Suchen Sie Ihr Suchwort? Werbung; Grundstudium; Produktive Fertigkeit; Berufsinformation
Abstract	Students in advertising have always been taught about the big four positions of research, media, account management, and creative. However, other positions should be considered as the field evolves. To better understand evolving agency relationships with creative and account service teams, we interviewed 16 advertising professionals about a fifth career option, project management. This article outlines the tasks, knowledge bases, and roles of project managers based on the industry literature and interviews. We offer advertising educators insights into how to discuss the expanded role of project management as a viable option for students' long-term careers in advertising. (As Provided).
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Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2024/1/01