Literaturnachweis - Detailanzeige
| Autor/in | Rademacher, Mark A. |
|---|---|
| Titel | The Student-Run Agency Experience: The Role of Agency Culture in Student Engagement |
| Quelle | In: Journal of Advertising Education, 26 (2022) 1, S.6-18 (13 Seiten)Infoseite zur Zeitschrift
PDF als Volltext |
| Zusatzinformation | ORCID (Rademacher, Mark A.) |
| Sprache | englisch |
| Dokumenttyp | gedruckt; online; Zeitschriftenaufsatz |
| ISSN | 1098-0482 |
| DOI | 10.1177/10980482211072298 |
| Schlagwörter | Advertising; Management Development; Diversity; Inclusion; Student Leadership; Outcomes of Education; Cultural Influences; Student Attitudes; Student Experience; Friendship; Job Placement; Career Development; Professional Education; College Faculty; College Students; Employers; Communications |
| Abstract | Research on student-run communication agencies (SRAs) documents significant learning outcomes, benefits for job placement, and career success. Research, however, rarely investigates cultural aspects of the agency experience. This study employed in-depth interviews with agency student leaders and advisors to explore the influence of agency culture on positive student experiences and agency success. Informants described the importance of collaborative and supportive cultures in achieving agency goals and the role of agency-based friendships in creating positive student experiences and increased student retention. Yet they also noted agencies attracted a relatively homogenous group of students and, consequently, acknowledged the need for increased diversity, equity, and inclusion (DEI) initiatives. (As Provided). |
| Anmerkungen | SAGE Publications. 2455 Teller Road, Thousand Oaks, CA 91320. Tel: 800-818-7243; Tel: 805-499-9774; Fax: 800-583-2665; e-mail: journals@sagepub.com; Web site: http://sagepub.com |
| Erfasst von | ERIC (Education Resources Information Center), Washington, DC |
| Update | 2024/1/01 |
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