Does Social Media Provide Adequate Health Education for Prevention of COVID-19? A Case Study of YouTube Videos on Social Distancing and Hand-Washing

Autor/inn/en	Bora, Kaustubh; Pagdhune, Avinash; Patgiri, Saurav Jyoti; Barman, Bhupen; Das, Dulmoni; Borah, Probodh
Titel	Does Social Media Provide Adequate Health Education for Prevention of COVID-19? A Case Study of YouTube Videos on Social Distancing and Hand-Washing
Quelle	In: Health Education Research, 36 (2021) 4, S.398-411 (14 Seiten)Infoseite zur Zeitschrift PDF als Volltext Verfügbarkeit
Zusatzinformation	ORCID (Bora, Kaustubh)
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	0268-1153
DOI	10.1093/her/cyab028
Schlagwörter	Social Media; Health Education; Public Health; COVID-19; Pandemics; Video Technology; Web 2.0 Technologies; Information Sources; Credibility; Prevention; Hygiene + Suchen Sie Ihr Suchwort? Soziale Medien; Gesundheitsaufklärung; Gesundheitsbildung; Gesundheitserziehung; Gesundheitswesen; Information source; Informationsquelle; Glaubwürdigkeit; Prävention; Vorbeugung
Abstract	Social media offers an opportune platform for educating the public about the recommended interventions during global health emergencies. This case study evaluated information in the popular social media platform YouTube about two key interventions (namely, 'social distancing' and 'hand washing') recommended during coronavirus disease-2019. Using the keywords 'social distancing' and 'hand washing', 77 and 78 videos, respectively, were selected from YouTube through pre-defined criteria. The understandability, actionability and quality of information in these videos were assessed. Cumulatively, the social distancing videos received >9 million views and the hand-washing videos received >37 million views. Thirteen social distancing videos (16.9%) and 46 hand-washing videos (58.9%) provided understandable, actionable and good-quality information. The non-understandable, non-actionable or poor-quality videos had paradoxically more viewer engagements than the understandable, actionable or good-quality videos, respectively. Most social distancing videos came from news agencies (68.8%). Hand-washing videos were mostly uploaded by health agencies or academic institutes (52.6%). The videos were less likely to be understandable and actionable and to be of good quality when uploaded by sources other than health agencies or academic institutes. The paucity of adequate information and the limited representation of 'authoritative' sources were concerning. Strategies for harnessing social media as an effective medium for public health education are necessary during pandemics. (As Provided).
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Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2024/1/01