Design Principles for Multimedia Presentations: A Comparison between a Whiteboard Animation and a PowerPoint Slideshow Presentation

Autor/inn/en	van der Meij, Hans; Draijer, Eva
Titel	Design Principles for Multimedia Presentations: A Comparison between a Whiteboard Animation and a PowerPoint Slideshow Presentation
Quelle	In: Journal of Educational Multimedia and Hypermedia, 30 (2021) 4, S.393-418 (26 Seiten)Infoseite zur Zeitschrift PDF als Volltext Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	1055-8896
Schlagwörter	Visual Aids; Educational Equipment; Interactive Video; Animation; Multimedia Materials; Multimedia Instruction; Teaching Methods; Instructional Effectiveness; Design; College Students; Student Satisfaction; Foreign Countries; Netherlands + Suchen Sie Ihr Suchwort? Anschauungsmaterial; Ausrüstung; Interaktives Video; Multimediales Lernen; Teaching method; Lehrmethode; Unterrichtsmethode; Unterrichtserfolg; Collegestudent; Ausland; Niederlande
Abstract	The present study compared a Whiteboard animation with a PowerPoint slideshow. A presentation in each style was analysed in detail for compliance to Mayer's (2014) twelve multimedia principles and Kosslyn, Kievit, Russel and Shephard's (2012) eight cognitive communication principles. An experiment is reported that compared the effects of each presentation on engagement time, subjective appraisals and learning. The findings revealed that both presentations led to a high degree of engagement. Subjective appraisals were also uniformly high, with the Whiteboard animation receiving even significantly higher ratings for satisfaction than the PowerPoint slideshow. The two presentations yielded similar results on a knowledge test administered after viewing. The discussion offers several explanations for the higher satisfaction rating for the Whiteboard animation, including a seductive details effect. It is argued that the Whiteboard animation complies to a number of multimedia principles almost by default. The eight cognitive communication principles offer important complementary insights into the design of the presentations. Special attention is drawn to the predominantly representational function served by the animations in the Whiteboard presentation. (As Provided).
Anmerkungen	Association for the Advancement of Computing in Education. P.O. Box 719, Waynesville, NC 28786. Tel: 828-246-9558; Fax: 828-246-9557; e-mail: info@aace.org; Web site: http://www.aace.org
Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2024/1/01