Imagining 'Asian' Higher Education: Visual Campus Gaze and Global University Rankings (GURs) Websites

Autor/inn/en	Shahjahan, Riyad A.; Estera, Annabelle L.; Bae, Sohyeon; Sonneveldt, Erin L.
Titel	Imagining 'Asian' Higher Education: Visual Campus Gaze and Global University Rankings (GURs) Websites
Quelle	In: Compare: A Journal of Comparative and International Education, 52 (2022) 1, S.129-146 (18 Seiten)Infoseite zur Zeitschrift PDF als Volltext Verfügbarkeit
Zusatzinformation	ORCID (Shahjahan, Riyad A.) ORCID (Sonneveldt, Erin L.)
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	0305-7925
DOI	10.1080/03057925.2020.1746176
Schlagwörter	Global Approach; Universities; Higher Education; Photography; Web Sites; Reputation; Periodicals; Institutional Evaluation; Institutional Characteristics; Comparative Education; Heuristics; Technological Advancement; Educational Quality; Institutional Advancement; Foreign Countries; Architecture; Campuses; Marketing; Student Recruitment; Asia + Suchen Sie Ihr Suchwort? Globales Denken; University; Universität; Hochschulbildung; Hochschulsystem; Hochschulwesen; Fotografie; Web-Design; Periodical; Journal; Zeitschrift; Fachzeitschrift; Periodikum; Vergleichende Erziehungswissenschaft; Heuristik; Technological development; Technologische Entwicklung; Quality of education; Bildungsqualität; nicht übertragen; Ausland; Architektur; Asien
Abstract	Amid debates about global university rankings (GURs), very few have closely examined how GURs' media outlets construct meanings of higher education (HE) in their visual representations. We critically examine 135 publicly available visual media (photographs) in the Times Higher Education (THE) and Quacquarelli Symonds (QS) websites to uncover the rankers' 'Asian visual gaze' to extend our understandings of GURs and the significance of Asian universities within global discourse. Drawing on Arjun Appadurai's 'imaginary,' Stuart Hall's heuristics of representation, and attending to photographic techniques, we posit that THE and QS GUR imagery constructs a 'social imaginary' of Asian HE simultaneously as a: (1) technological frontier; (2) site of educational prestige; and (3) environmental and cultural paradise. We argue that these constructed visual imaginaries of Asian HE serve as sites for social consumption, reproduce particular imagined communities and imagined selves, and serve as scripts for action, in an era of platform capitalism. (As Provided).
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Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2024/1/01