Creativity as a Reflective Learning Exercise: Informing Strategic Marketing Decisions through Digital Storytelling

Autor/inn/en	Gonzalez-Fuentes, Mario; Robertson, Kim R.; Davis, J. Charlene
Titel	Creativity as a Reflective Learning Exercise: Informing Strategic Marketing Decisions through Digital Storytelling
Quelle	In: Marketing Education Review, 31 (2021) 2, S.138-146 (9 Seiten)Infoseite zur Zeitschrift PDF als Volltext Verfügbarkeit
Zusatzinformation	ORCID (Gonzalez-Fuentes, Mario)
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	1052-8008
DOI	10.1080/10528008.2021.1907201
Schlagwörter	Strategic Planning; Decision Making; Marketing; Story Telling; Information Technology; Teaching Methods; Personal Narratives; Simulation; Instructional Innovation; Critical Thinking; Thinking Skills; Corporations; Manufacturing; Creative Thinking + Suchen Sie Ihr Suchwort? Strategy; Planning; Strategie; Planung; Decision-making; Entscheidungsfindung; Informationstechnologie; Teaching method; Lehrmethode; Unterrichtsmethode; Erlebniserzählung; Simulation program; Simulationsprogramm; Educational Innovation; Bildungsinnovation; Kritisches Denken; Denkfähigkeit; Unternehmen; Herstellung; Kreatives Denken
Abstract	As educators we strive to facilitate knowledge and ways of learning that serve students throughout their lives, but we also recognize their sometimes short retention span. The innovation we present in this article consists of the use of digital storytelling as a conduit for students to construct a narrative of their experience in a marketing simulation throughout the semester. We explain the innovation's implementation as well as the results observed throughout the years in the digital stories developed by students. Finally, we discuss further applications of this innovation in other courses and future research avenues. (As Provided).
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Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2024/1/01