Literaturnachweis - Detailanzeige
| Autor/in | Brown-Devlin, Natalie |
|---|---|
| Titel | Teaching Analytics and Digital Media to Advertising Students |
| Quelle | In: Journal of Advertising Education, 25 (2021) 1, S.28-36 (9 Seiten)Infoseite zur Zeitschrift
PDF als Volltext |
| Sprache | englisch |
| Dokumenttyp | gedruckt; online; Zeitschriftenaufsatz |
| ISSN | 1098-0482 |
| DOI | 10.1177/1098048220984108 |
| Schlagwörter | Advertising; Teaching Methods; Data Analysis; College Faculty; Undergraduate Students; Computer Software; Active Learning; Experiential Learning; Thinking Skills; Information Technology; Teacher Attitudes; Privacy; Information Security; Visualization; Web Sites; Citations (References) |
| Abstract | As the advertising industry continues to list analytical reasoning as a necessary skill for employment, more universities are including analytics into their advertising curriculum. This article outlines how I teach an analytics-focused course in a top-ranked advertising program. In this article, I briefly summarize each course module and describe a variety of assignments that are used to meet each learning objective. I also provide citations and links to resources, datasets, and software that I currently use in hopes of helping other professors locate resources that have proven quite helpful for teaching analytics content to advertising students. (As Provided). |
| Anmerkungen | SAGE Publications. 2455 Teller Road, Thousand Oaks, CA 91320. Tel: 800-818-7243; Tel: 805-499-9774; Fax: 800-583-2665; e-mail: journals@sagepub.com; Web site: http://sagepub.com |
| Erfasst von | ERIC (Education Resources Information Center), Washington, DC |
| Update | 2024/1/01 |
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