Organizational Responses to the Marketization of Higher Education Institutions: A Comparative Case Study of South Korea and Hong Kong

Autor/in	Song, Sue-Yeon
Titel	Organizational Responses to the Marketization of Higher Education Institutions: A Comparative Case Study of South Korea and Hong Kong
Quelle	In: Asia Pacific Journal of Education, 41 (2021) 2, S.266-280 (15 Seiten)Infoseite zur Zeitschrift PDF als Volltext Verfügbarkeit
Zusatzinformation	ORCID (Song, Sue-Yeon)
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	0218-8791
DOI	10.1080/02188791.2020.1775550
Schlagwörter	Marketing; Higher Education; Foreign Countries; Case Studies; Comparative Education; Organizational Change; Cross Cultural Studies; College Administration; Educational Trends; Trend Analysis; Commercialization; South Korea; Hong Kong + Suchen Sie Ihr Suchwort? Hochschulbildung; Hochschulsystem; Hochschulwesen; Ausland; Case study; Fallstudie; Case Study; Vergleichende Erziehungswissenschaft; Organisationswandel; Cultural comparison; Kulturvergleich; College administrators; Hochschulverwaltung; Bildungsentwicklung; Trendanalyse; Korea; Republik; Hongkong
Abstract	The purpose of this study is to investigate the organizational changes in higher education institutions across different regional contexts, with a special focus on the trends towards marketization in South Korea and Hong Kong. The study employs a qualitative case study approach to understand the organizational responses to the marketization from the selected research sites. Using data collected through semi-structured interviews with participants from each case, the study applies cross-case synthesis to evaluate similarities and differences related to organizational changes and management practices at universities in these two contexts in Asia. The findings underscore two principal themes: market influences and trends towards marketization, and organizational and management changes on campuses. The findings suggest that both South Korea and Hong Kong represent excellent cases through which to explore organizational responses to the marketization of higher education institutions and to highlight the reshaping of higher education in Asia. (As Provided).
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Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2024/1/01