Literaturnachweis - Detailanzeige
| Autor/inn/en | Elhajjar, Samer; Karam, Scarlett; Borna, Shaheen |
|---|---|
| Titel | Artificial Intelligence in Marketing Education Programs |
| Quelle | In: Marketing Education Review, 31 (2021) 1, S.2-13 (12 Seiten)Infoseite zur Zeitschrift
PDF als Volltext |
| Sprache | englisch |
| Dokumenttyp | gedruckt; online; Zeitschriftenaufsatz |
| ISSN | 1052-8008 |
| DOI | 10.1080/10528008.2020.1835492 |
| Schlagwörter | Artificial Intelligence; Marketing; Business Administration Education; Technology Integration; Foreign Countries; Professional Occupations; Employer Attitudes; Student Attitudes; Student Interests; Personality Traits; Self Efficacy; College Faculty; Teacher Attitudes; Lebanon; Greece; Turkey |
| Abstract | This research explores the perspectives of business students and marketing educators and practitioners on integrating Artificial Intelligence (AI) into marketing education programs. It also investigates drivers that predict interest on the part of marketing students in taking AI courses. Data were collected through interviews with 20 marketing professionals and 15 marketing educators, and a survey was completed by 330 marketing students. Interviewees agreed that AI enhances students' abilities, skills, and marketability. Personality factors, social factors, and self-efficacy drive marketing students' interest in AI courses. (As Provided). |
| Anmerkungen | Routledge. Available from: Taylor & Francis, Ltd. 530 Walnut Street Suite 850, Philadelphia, PA 19106. Tel: 800-354-1420; Tel: 215-625-8900; Fax: 215-207-0050; Web site: http://www.tandf.co.uk/journals |
| Erfasst von | ERIC (Education Resources Information Center), Washington, DC |
| Update | 2024/1/01 |
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