Integrating and Assessing Student Perceived Sustainability Literacy in an Integrated Marketing Communications Course

Autor/inn/en	Albinsson, Pia A.; Burman, Bidisha; Shows, G. David; Stoddard, James E.
Titel	Integrating and Assessing Student Perceived Sustainability Literacy in an Integrated Marketing Communications Course
Quelle	In: Marketing Education Review, 30 (2020) 3, S.159-176 (18 Seiten)Infoseite zur Zeitschrift PDF als Volltext Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	1052-8008
DOI	10.1080/10528008.2020.1770102
Schlagwörter	Marketing; Teaching Methods; Communications; Sustainability; Undergraduate Students; Literacy; Taxonomy; Course Descriptions; Assignments; Pretests Posttests; Student Attitudes; Knowledge Level; Interdisciplinary Approach; Outcomes of Education; Environmental Education; Business Schools; Online Courses; Conventional Instruction; Recycling; Student Behavior; Student Interests + Suchen Sie Ihr Suchwort? Teaching method; Lehrmethode; Unterrichtsmethode; Nachrichtenwesen; Nachhaltigkeit; Alphabetisierung; Schreib- und Lesefähigkeit; Taxonomie; Kursstrukturplan; Assignment; Auftrag; Zuweisung; Schülerverhalten; Wissensbasis; Fächerübergreifender Unterricht; Fächerverbindender Unterricht; Interdisziplinarität; Lernleistung; Schulerfolg; Umweltbildung; Umwelterziehung; Umweltpädagogik; Online course; Online-Kurs; Student behaviour; Studieninteresse
Abstract	This paper examines whether marketing educators' efforts in integrating sustainability-related issues in an undergraduate Integrated Marketing Communications (IMC) course affect students' perceived sustainability literacy. Using the Taxonomy of Significant Learning, a traditional IMC course was redesigned to include sustainability-focused concepts and assignments related to and integrated with the traditional course concepts. Analyzing student pre- and posttests of self-reported data from two questionnaires, one at the beginning of the semester and one at the end of the semester, impact on students' perceived awareness and knowledge of sustainability issues was demonstrated. (As Provided).
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Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2024/1/01