The Future of Survey Self-Report: An Experiment Contrasting Likert, VAS, Slide, and Swipe Touch Interfaces

Autor/inn/en	Fryer, Luke K.; Nakao, Kaori
Titel	The Future of Survey Self-Report: An Experiment Contrasting Likert, VAS, Slide, and Swipe Touch Interfaces
Quelle	In: Frontline Learning Research, 8 (2020) 3, S.10-25 (16 Seiten)Infoseite zur Zeitschrift PDF als Volltext kostenfreie Datei Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	2295-3159
Schlagwörter	Measurement Techniques; Research Methodology; Surveys; Online Surveys; Telecommunications; Responses; Handheld Devices; Data Collection; Reliability; Prediction; Self Efficacy; Response Style (Tests); Graduate Students; Foreign Countries; Student Interests; Computer Interfaces; Hong Kong + Suchen Sie Ihr Suchwort? Messtechnik; Research method; Forschungsmethode; Survey; Umfrage; Befragung; Telekommunikationstechnik; Data capture; Datensammlung; Reliabilität; Vorhersage; Self-efficacy; Selbstwirksamkeit; Antwortverhalten; Graduate Study; Student; Students; Aufbaustudium; Graduiertenstudium; Hauptstudium; Studentin; Ausland; Studieninteresse; Hongkong
Abstract	Self-report is a fundamental research tool for the social sciences. Despite quantitative surveys being the workhorses of the self-report stable, few researchers question their format--often blindly using some form of Labelled Categorical Scale (Likert-type). This study presents a brief review of the current literature examining the efficacy of survey formats, addressing longstanding paper-based concerns and more recent issues raised by computer- and mobile-based surveys. An experiment comparing four survey formats on touch-based devices was conducted. Differences in means, predictive validity, time to complete and centrality were compared. A range of preliminary findings emphasise the similarities and striking differences between these self-report formats. Key conclusions include: (A) that the two continuous interfaces (Slide & Swipe) yielded the most robust data for predictive modelling; (B) that future research with touch self-report interfaces can set aside the VAS format; (C) that researchers seeking to improve on Likert-type formats need to focus on user interfaces that are quick/simple to use. Implications and future directions for research in this area are discussed. (As Provided).
Anmerkungen	European Association for Research on Learning and Instruction. Peterseliegang 1, Box 1, 3000 Leuven, Belgium. e-mail: info@frontlinelearningresearch.org; Web site: http://journals.sfu.ca/flr/index.php/journal/index
Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2024/1/01