Retail Safari: Systematically Walking the Retail Store with Buyers and Suppliers

Autor/inn/en	Inhofe Rapert, Molly; Mukherjee, Amaradri
Titel	Retail Safari: Systematically Walking the Retail Store with Buyers and Suppliers
Quelle	In: Marketing Education Review, 30 (2020) 2, S.92-97 (6 Seiten)Infoseite zur Zeitschrift PDF als Volltext Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	1052-8008
DOI	10.1080/10528008.2020.1741389
Schlagwörter	Active Learning; Experiential Learning; Situated Learning; School Business Relationship; Learning Activities; Curriculum Implementation; College Students + Suchen Sie Ihr Suchwort? Aktives Lernen; Experiental learning; Erfahrungsorientiertes Lernen; Lernaktivität; Collegestudent
Abstract	Building on active, experiential, and situated learning, the Retail Safari brings together students and executives in a retail setting to witness first-hand how course knowledge will play out in the aisles and shelves of the retail world. Retail Safari was evaluated favorably in terms of pedagogical affect, perceived value of the course content, and willingness to recommend while also ranking favorably compared to nine other teaching activities. It is easily adapted to a variety of courses and content. The authors present an actionable GUIDE for implementing this activity, bringing to life marketing theories and tactics in a situated learning environment. (As Provided).
Anmerkungen	Routledge. Available from: Taylor & Francis, Ltd. 530 Walnut Street Suite 850, Philadelphia, PA 19106. Tel: 800-354-1420; Tel: 215-625-8900; Fax: 215-207-0050; Web site: http://www.tandf.co.uk/journals
Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2024/1/01