The Role of Social Norms in the Relationship between Anti-Smoking Advertising Campaigns and Smoking Cessation: A Scoping Review

Autor/inn/en	Dono, Joanne; Miller, Caroline; Ettridge, Kerry; Wilson, Carlene
Titel	The Role of Social Norms in the Relationship between Anti-Smoking Advertising Campaigns and Smoking Cessation: A Scoping Review
Quelle	In: Health Education Research, 35 (2020) 3, S.179-194 (16 Seiten)Infoseite zur Zeitschrift PDF als Volltext Verfügbarkeit
Zusatzinformation	ORCID (Dono, Joanne)
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	0268-1153
DOI	10.1093/her/cyaa008
Schlagwörter	Behavior Standards; Social Behavior; Smoking; Health Promotion; Advertising; Behavior Change; Intention; Mass Media Effects; Social Influences + Suchen Sie Ihr Suchwort? Social behaviour; Soziales Verhalten; Rauchen; Gesundheitsfürsorge; Gesundheitshilfe; Reihenuntersuchung; Werbung; Sozialer Einfluss
Abstract	A systematic scoping review of anti-smoking mass media campaign literature provided opportunity to explore how social normative theories and constructs are used to influence smoking cessation. Synthesis of findings was constrained by significant heterogeneity. Nevertheless, the results indicate that a broader conceptualization of social norm is worthy of further exploration. Perceptions of what others think and do contributed in multiple ways to the relationship between anti-smoking messaging and quitting outcomes. Furthermore, integrating research on social norms, social identity and communication may improve understanding of why quitting intentions are enhanced in some circumstances but reactance and counter-arguing responses corresponding to lower quitting intentions occur in others. Integrating a broader theoretical understanding of normative influences into campaign development and evaluation may prove useful in demonstrating the effectiveness of this approach in behaviour change campaigns. (As Provided).
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Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2024/1/01