Using Norm-Based PSAs to Foster Green Behavior in a University: Some Preliminary Results from Lithuania

Autor/inn/en	Poškus, Mykolas Simas; Valickiene, Rasa Pilkauskaite; Kuzinas, Arvydas
Titel	Using Norm-Based PSAs to Foster Green Behavior in a University: Some Preliminary Results from Lithuania
Quelle	In: Discourse and Communication for Sustainable Education, 11 (2020) 1, S.106-118 (13 Seiten)Infoseite zur Zeitschrift PDF als Volltext Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	2255-7547
Schlagwörter	Foreign Countries; Persuasive Discourse; Sustainability; Recycling; Conservation (Environment); Public Service; Advertising; Information Dissemination; Context Effect; Social Attitudes; Higher Education; Colleges; Behavior; Gender Differences; Program Effectiveness; Behavior Change; Lithuania + Suchen Sie Ihr Suchwort? Ausland; Persuasion; Persuasive Kommunikation; Nachhaltigkeit; Conservation; Environment; Konservierung; Bewahung; Umwelt; Public services; Öffentlicher Sozialdienst; Werbung; Informationsverbreitung; Social attidude; Soziale Einstellung; Hochschulbildung; Hochschulsystem; Hochschulwesen; College; Hochschule; Fachhochschule; Geschlechterkonflikt; Litauen
Abstract	Three field studies using norm-based public service announcements were carried out in a university context. The studies yielded inconclusive results, pointing toward the need to investigate the contextual and individual effectiveness of persuasive communication based on making social norms salient. The presented studies are discussed as the first steps in introducing persuasive pro-environmental communication in a specific university context and some ways forward are proposed. (As Provided).
Anmerkungen	Sciendo, a company of De Gruyter Poland. 32 Zuga Street., 01-811 Warsaw, Poland. Tel:+48-22-701-5015; e-mail: info@sciendo.com; Web site: https://www.sciendo.com
Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2024/1/01