Shining in the Classroom with Teaching Moments

Autor/inn/en	Coker, Kesha K.; Whalen, D. Joel
Titel	Shining in the Classroom with Teaching Moments
Quelle	In: Marketing Education Review, 29 (2019) 2, S.147-152 (6 Seiten)Infoseite zur Zeitschrift PDF als Volltext Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	1052-8008
DOI	10.1080/10528008.2019.1609994
Schlagwörter	Conferences (Gatherings); Marketing; Business Administration Education; Class Activities; College Curriculum; Learning Activities; Advertising + Suchen Sie Ihr Suchwort? Lernaktivität; Werbung
Abstract	This article features 29 "Teaching Moments" from the 2018 "Society for Marketing Advances" ("SMA") Annual Conference. The publication of this article is a critical part of a multi-channel distribution system designed to help speed the diffusion of teaching ideas to marketing educators. The "Teaching Moments" journey begins with dozens of lively three-minute presentations at the SMA conference. It continues with a "Marketing Education Review" ("MER") article. Then, "Teaching Moments" reaches fruition as SMA members dive into an abundance of teaching resources posted on the SMA and DePaul University Center for Sales Leadership websites. (As Provided).
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Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2020/1/01