The BOND Framework: A Practical Application of Visual Communication Design and Marketing to Advance Evaluation Reporting

Autor/inn/en	McAlindon, Kathryn; Neal, Jennifer Watling; Neal, Zachary P.; Mills, Kristen J.; Lawlor, Jennifer
Titel	The BOND Framework: A Practical Application of Visual Communication Design and Marketing to Advance Evaluation Reporting
Quelle	In: American Journal of Evaluation, 40 (2019) 2, S.291-305 (15 Seiten)Infoseite zur Zeitschrift PDF als Volltext Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	1098-2140
DOI	10.1177/1098214018771219
Schlagwörter	Visual Aids; Marketing; Graphic Arts; Technical Writing; Information Dissemination; Public Schools; Communication Strategies; School Activities; Program Evaluation; Data Use; Design; Evaluators; Web Sites; Principals; Superintendents; Elementary Secondary Education; School Districts; Information Retrieval; Statewide Planning; Information Seeking; Information Sources; School Administration; Michigan + Suchen Sie Ihr Suchwort? Anschauungsmaterial; Grafik; Grafisches Gestaltung; Technical documentation; Technische Dokumentation; Informationsverbreitung; Public school; Öffentliche Schule; Kommunikationsstrategie; Programme evaluation; Programmevaluation; Web-Design; Principal; Schulleiter; Schulrat; School district; Schulbezirk; Planwirtschaft; Informationserschließung; Information source; Informationsquelle
Abstract	Despite growing interest in data visualization and graphically aided reporting, the evaluation literature could benefit from additional guidance on systematically integrating visual communication design and marketing into comprehensive communication strategies to improve data dissemination. This article describes the role of targeted communication strategies--based on visual communications, design, and marketing theory--in producing more effective reports. In evaluation practice, well-synthesized and translated reports often require the integration of data from multiple sources, methods, and/or time points to communicate complex findings in ways that elicit productive responses. Visual communication strategies, such as project branding or designing actionable tools with marketing principles in mind, can be applied to optimize effective reporting of complex evaluation findings. This article references a longitudinal, mixed-method evaluation of public school administrators in Michigan to illustrate the application of a systematic communication design framework to produce several graphically aided project materials and subsequent findings reports. (As Provided).
Anmerkungen	SAGE Publications. 2455 Teller Road, Thousand Oaks, CA 91320. Tel: 800-818-7243; Tel: 805-499-9774; Fax: 800-583-2665; e-mail: journals@sagepub.com; Web site: http://sagepub.com
Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2020/1/01