A Comparison of Characteristics and Cultures of Academic Disciplinary Areas in the Context of Advertising and Public Relations Education

Autor/in	McMillan, Sally J.
Titel	A Comparison of Characteristics and Cultures of Academic Disciplinary Areas in the Context of Advertising and Public Relations Education
Quelle	In: Journal of Advertising Education, 20 (2016) 1-2, S.22-31 (10 Seiten)Infoseite zur Zeitschrift PDF als Volltext Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	1098-0482
DOI	10.1177/10980482160201-203
Schlagwörter	Socioeconomic Status; College Faculty; Teacher Student Relationship; College Students; College Preparation; Extracurricular Activities; Research Universities; Advertising; Public Relations; Communications; Mentors; Student Attitudes; Institutional Characteristics; First Generation College Students; Internship Programs; Student Characteristics; Sororities; Fraternities; Business Administration Education; Art Education; Science Education; Student Surveys; Comparative Analysis + Suchen Sie Ihr Suchwort? Socio-economic status; Sozioökonomischer Status; Fakultät; Teacher student relationships; Lehrer-Schüler-Beziehung; Collegestudent; Außerunterrichtliche Aktivität; Forschungseinrichtung; Werbung; Public relation work; Öffentlichkeitsarbeit; Nachrichtenwesen; Schülerverhalten; Berufspraktische Ausbildung; Frauengruppe; Arts; Education; Art in Education; Kunst; Bildung; Erziehung; Naturwissenschaftliche Bildung; Schülerbefragung
Abstract	This study examines factors such as academic preparation, socioeconomic status, faculty/student relationships and extracurricular activities in different colleges at a public research university. The goal of this study is to begin to understand the cultures of different broad academic disciplinary areas where students may study advertising and public relations. Student survey responses combined with institutional data about those students did reveal differences based on academic disciplinary areas. Communication students were somewhat less prepared academically, more likely to be the first in their family to attend college, most likely to report having a faculty mentor and most likely to be involved in student media. They also engaged in internship and co-op experiences, used career services and were more active in Greek life than students in most other colleges. Students in business, arts and sciences and professional disciplines also participated in the study and multiple significant differences were found. (As Provided).
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Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2020/1/01