Recruiting Sales Students: The Value of Professionals in The Classroom

Autor/inn/en	Nielson, Blake; Cummins, Shannon
Titel	Recruiting Sales Students: The Value of Professionals in The Classroom
Quelle	In: Marketing Education Review, 29 (2019) 1, S.65-74 (10 Seiten)Infoseite zur Zeitschrift PDF als Volltext Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	1052-8008
DOI	10.1080/10528008.2018.1537717
Schlagwörter	Recruitment; Sales Occupations; College Students; Career Choice; School Business Relationship; Labor Supply; Supply and Demand; Specialists; Public Speaking; Career Exploration; Organizations (Groups) + Suchen Sie Ihr Suchwort? Recruiting; Rekrutierung; Collegestudent; Labour Supply; Arbeitskräfteangebot; Bedarfsplanung; Vortrag; Berufserkundung
Abstract	It can be difficult for employers to recruit sales students because of the supply/demand gap. This is true despite increases in university sales education programs. This study investigates the impact of a sales organization representative giving an in-class presentation about student intent to pursue employment at the organization. The results indicate that a quality in-class presentation can improve students' desire to work for the organization, but an average in-class presentation or shorter extracurricular presentation had no positive effect. These results imply that an in-class presentation should be taken seriously and done well in order to positively impact the recruitment process. (As Provided).
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Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2020/1/01