Literaturnachweis - Detailanzeige
Autor/in | Jack Rotfeld, Herbert |
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Titel | Advertising in Communications: Home Is Where the Scholars Live |
Quelle | In: Journal of Advertising Education, 23 (2019) 1, S.53-59 (7 Seiten)Infoseite zur Zeitschrift
PDF als Volltext |
Sprache | englisch |
Dokumenttyp | gedruckt; online; Zeitschriftenaufsatz |
ISSN | 1098-0482 |
DOI | 10.1177/1098048219842382 |
Schlagwörter | Advertising; Business Administration Education; Business Schools; Departments; Scholarship; Curriculum |
Abstract | The question asked: "Where should advertising be taught? In colleges of communications or colleges of business?" The answer becomes obvious when you realize the question is greater than the teaching of a course. To be on a college campus requires that it be assessed by more than the schedules for a course with the advertising title. (As Provided). |
Anmerkungen | SAGE Publications. 2455 Teller Road, Thousand Oaks, CA 91320. Tel: 800-818-7243; Tel: 805-499-9774; Fax: 800-583-2665; e-mail: journals@sagepub.com; Web site: http://sagepub.com |
Erfasst von | ERIC (Education Resources Information Center), Washington, DC |
Update | 2020/1/01 |