Improving Institutional Credibility: Communication as the Centerpiece of Planning in the Age of Accountability

Autor/inn/en	Fleuriet, Cathy A.; Williams, M. Lee
Titel	Improving Institutional Credibility: Communication as the Centerpiece of Planning in the Age of Accountability
Quelle	In: Educational Planning, 22 (2015) 1, S.67-84 (18 Seiten)Infoseite zur Zeitschrift PDF als Volltext kostenfreie Datei Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	1537-873X
Schlagwörter	Accountability; Credibility; Strategic Planning; Universities; Communication (Thought Transfer); Models; Communication Strategies + Suchen Sie Ihr Suchwort? Verantwortung; Glaubwürdigkeit; Strategy; Planning; Strategie; Planung; University; Universität; Communication; thought; Kommunikation; Gedanke; Analogiemodell; Kommunikationsstrategie
Abstract	Each year institutions of higher education receive greater pressure from the federal level, regional accreditation agencies, and state legislatures, to become more transparent and accountable for their actions. It is more important than ever, then, for colleges and universities to engage in authentic strategic planning that may be embraced by both internal and external constituents. Unfortunately, strategic plans often do not work to move an institution forward. Using organizational principles and theory, this essay reframes the university strategic planning process with communication as its centerpiece. A case study is presented that illustrates how communication centered strategic planning can lead to the most meaningful and successful plan, thus improving the internal and external credibility of the institution. (As Provided).
Anmerkungen	International Society for Educational Planning. 2903 Ashlawn Drive, Blacksburg, VA 24060. Tel: 770-833-1948; Web site: http://isep.info/educational-planning-journal
Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2020/1/01