Literaturnachweis - Detailanzeige
| Autor/in | Bush, Lee |
|---|---|
| Titel | Commentary: Ten Considerations for Developing and Maintaining a Student-Run Communications Agency |
| Quelle | In: Journal of Advertising Education, 19 (2015) 1, S.26-28 (3 Seiten)Infoseite zur Zeitschrift
PDF als Volltext |
| Sprache | englisch |
| Dokumenttyp | gedruckt; online; Zeitschriftenaufsatz |
| ISSN | 1098-0482 |
| DOI | 10.1177/109804821501900105 |
| Schlagwörter | Stellungnahme; College Students; Student Projects; Agencies; Advertising; Public Relations; Communications; Small Businesses; Experiential Learning; Business Administration Education; Best Practices; Mentors; Feedback (Response); Program Administration; Financial Support; Sustainability; Offices (Facilities); Legal Problems; Legal Aid; Social Networks; Alumni; Success |
| Abstract | Student-run advertising, public relations or integrated communications agencies at colleges and universities give students hands-on client experience, help them develop their professional skills and provide students with an understanding of how to work within an agency structure. For faculty advisers, managing a successful student-run agency can be much like running a small business. It is a time-consuming endeavor involving a good deal of trial and error to get it right. In fact, like many small businesses, universities often launch student agencies, only to have them fail a year or two later. Based on his experience as a professional who spent 20 years in the advertising/PR agency business, Lee Bush offers a list of 10 best practices to consider when starting or maintaining a student-run agency. (ERIC). |
| Anmerkungen | SAGE Publications. 2455 Teller Road, Thousand Oaks, CA 91320. Tel: 800-818-7243; Tel: 805-499-9774; Fax: 800-583-2665; e-mail: journals@sagepub.com; Web site: http://sagepub.com |
| Erfasst von | ERIC (Education Resources Information Center), Washington, DC |
| Update | 2020/1/01 |
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