Mediated Images of Success: Hegemonic Media Representations and Social Justice

Autor/in	Mercado, Antonieta
Titel	Mediated Images of Success: Hegemonic Media Representations and Social Justice
Quelle	In: Communication Teacher, 33 (2019) 2, S.94-98 (5 Seiten)Infoseite zur Zeitschrift PDF als Volltext Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	1740-4622
DOI	10.1080/17404622.2018.1500701
Schlagwörter	Leitfaden; Unterricht; Lehrer; Success; Mass Media Effects; Cultural Influences; Gender Differences; Racial Differences; Ethnicity; Disabilities; Social Justice; Social Class; College Students; Communications + Suchen Sie Ihr Suchwort? Lesson concept; Instruction; Unterrichtsentwurf; Unterrichtsprozess; Teacher; Teachers; Lehrerin; Lehrende; Erfolg; Cultural influence; Kultureinfluss; Geschlechterkonflikt; Rassenunterschied; Ethnizität; Handicap; Behinderung; Soziale Gerechtigkeit; Social classes; Soziale Klasse; Collegestudent; Nachrichtenwesen
Abstract	This activity highlights the concept of cultural hegemony, illustrating it by a reflection on the images of success and successful people portrayed in the media. The purpose of the exercise is to introduce students to this concept, and for them to examine how hegemonic views of others and the self affect the way they conceptualize success and perceive who a successful person is. Students will understand the role of the media in reproducing hegemonic representations of reality in terms of gender, race, ethnicity, national origin, disability, and so on, and how these representations limit their world view and are detrimental for those who do not abide by the dominant stereotypical images. The exercise also intends to expose students to complex narratives of what success may mean beyond accumulation of wealth, competition, nationality, whiteness, and patriarchal values, and for them to reflect upon intersectionality, by challenging and critiquing dominant portrayals of human achievement. Courses: Introduction to Media Studies, Introduction to Media and Culture, or any introductory communication course discussing media representation. Objectives: Students will (1) identify the role of cultural hegemony in the mediated construction of success; (2) understand and critically evaluate how hegemonic media representations of gender, class, race, ethnicity, physical ability, national origin, and so on limit people's world views about human achievement; and (3) self-reflect on their own representations of success and reframe "success" moving beyond hegemonic representations attached to patriarchy, heteronormativity, whiteness, physical ability, competition, and capitalist accumulation. (As Provided).
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Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2020/1/01