Literaturnachweis - Detailanzeige
| Autor/inn/en | Busch, Paul S.; Davis, Scott W. |
|---|---|
| Titel | Inside out Personal Branding (IOPB): Using Gallup Clifton StrengthsFinder 2.0 and 360Reach |
| Quelle | In: Marketing Education Review, 28 (2018) 3, S.187-202 (16 Seiten)Infoseite zur Zeitschrift
PDF als Volltext |
| Sprache | englisch |
| Dokumenttyp | gedruckt; online; Zeitschriftenaufsatz |
| ISSN | 1052-8008 |
| DOI | 10.1080/10528008.2017.1367930 |
| Schlagwörter | Marketing; Teaching Methods; Reputation; Metacognition; Evidence Based Practice; Assignments; Computer Software; Talent; Career Planning; Job Search Methods; Outcomes of Education; Personality; Merchandise Information; Undergraduate Students; Student Attitudes |
| Abstract | A personal brand is an individual's reputation and unique image, which can be a crucial differentiator in today's hypercompetitive job market. This article's two main objectives are: to present an evidence-based approach to developing the self-awareness component of a personal brand, and to analyze the impact of the assignment on student learning outcomes. The Gallup Clifton StrengthsFinder 2.0, which provides an "inside" (or internal) assessment, is used in conjunction with 360Reach, which provides an "outside" (or external) assessment, to guide marketing students through an inside-out approach to developing their personal brand (IOPB). Students report that the assignment helps them understand their talents, improve self-awareness, and prepare them for their job search and career planning. (As Provided). |
| Anmerkungen | Routledge. Available from: Taylor & Francis, Ltd. 530 Walnut Street Suite 850, Philadelphia, PA 19106. Tel: 800-354-1420; Tel: 215-625-8900; Fax: 215-207-0050; Web site: http://www.tandf.co.uk/journals |
| Erfasst von | ERIC (Education Resources Information Center), Washington, DC |
| Update | 2020/1/01 |
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