Using the Photovoice Methodology to Increase Engagement and Sharpen Students' Analytical Skills Regarding Cultures, Lifestyles, and Markets Internationally

Autor/inn/en	Kelly, Kathleen; Lee, Seung Hwan; Bowen Ray, Heather; Kandaurova, Maria
Titel	Using the Photovoice Methodology to Increase Engagement and Sharpen Students' Analytical Skills Regarding Cultures, Lifestyles, and Markets Internationally
Quelle	In: Marketing Education Review, 28 (2018) 2, S.69-74 (6 Seiten)Infoseite zur Zeitschrift PDF als Volltext Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	1052-8008
DOI	10.1080/10528008.2018.1450093
Schlagwörter	Photography; Learner Engagement; Life Style; Teaching Methods; Business Administration Education; Barriers; Cross Cultural Training; Cultural Awareness; College Faculty; Assignments; Visual Literacy; Student Projects; Scoring Rubrics; Foreign Countries; Participatory Research; Intercultural Communication; Marketing; Undergraduate Students; Canada; United States + Suchen Sie Ihr Suchwort? Fotografie; Lebensstil; Teaching method; Lehrmethode; Unterrichtsmethode; Interkulturelle Orientierung; Cultural identity; Kulturelle Identität; Fakultät; Assignment; Auftrag; Zuweisung; Literacy; Visualization; Visualisation; Schreib- und Lesekompetenz; Visualisierung; Schulprojekt; Scoring formulas; Auswertungsbogen; Ausland; Forschungstätigkeit; Interkulturelle Kommunikation; Kanada; USA
Abstract	Barriers to cross-cultural instruction challenge even experienced educators and their students. To increase cross-cultural competence and bridge learning gaps, professors in two countries adapted the Photovoice methodology to develop shared visual vocabularies with students and unearth hidden assumptions. Results from an anonymous evaluation showed that the assignment using the Photovoice method led to higher interest, enthusiasm, and engagement. As students become active participants of image gathering and interpretation, learning arises from increased visual literacy and exploration of cultural bias. Students can use lessons to improve business practices and societal conditions. The appendices include assessment results, sample instructions, and sample student slides. (As Provided).
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Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2020/1/01